sems-ds-1.jpg

sems-ds-1.jpg

The Brief
(i)mobius was briefed by SES to create an online tool ('SEMS') that in the words of Jane Fullerton Smith, Director of Sustainable Event Solutions, "monitors, measures, and reports upon sustainability initiatives and the implementation of those initiatives. It is the only tool globally to align with all the relevant international reporting protocols, standards and guidelines." In addition, SES required a website to market and sell access to the online tool.

Our Solution
Our solution was to create a custom .net application integrated within the populus framework. The .net application would provide the specialist analytical and reporting functionality that was unique to the SEMS tool, while populus would provide the CRM, web publishing and ecommerce functionality.

The Result
The result was a cost effective path to market for a unique start up.

(i)mobius worked very closely with the team at SES and their environmental consultants, TDA to turn a unique analyticial framework that was expressed in an excel application into a fully fledged online tool. The SEMS Tool is being used by major government organisation and corporates such as Westpac, Australian Performing Rights Association, City of Albany, NSW Local Government Shires Association, Strategin Solutions (Canada), and Festival Republic (UK). SES are in the process of preparing Version II of SEMS for February 2011, which will ensure that SEMS is compliant with every major global sustainability framework applicable to the events industry.

populus provides a robust and proven back end for the SEMS Tool, and a solid platform for SES to base its global digital marketing strategy on.


sems-ds-1.jpg

sems-ds-1.jpg

The Brief
(i)mobius was briefed by SES to create an online tool ('SEMS') that in the words of Jane Fullerton Smith, Director of Sustainable Event Solutions, "monitors, measures, and reports upon sustainability initiatives and the implementation of those initiatives. It is the only tool globally to align with all the relevant international reporting protocols, standards and guidelines." In addition, SES required a website to market and sell access to the online tool.

Our Solution
Our solution was to create a custom .net application integrated within the populus framework. The .net application would provide the specialist analytical and reporting functionality that was unique to the SEMS tool, while populus would provide the CRM, web publishing and ecommerce functionality.

The Result
The result was a cost effective path to market for a unique start up.

(i)mobius worked very closely with the team at SES and their environmental consultants, TDA to turn a unique analyticial framework that was expressed in an excel application into a fully fledged online tool. The SEMS Tool is being used by major government organisation and corporates such as Westpac, Australian Performing Rights Association, City of Albany, NSW Local Government Shires Association, Strategin Solutions (Canada), and Festival Republic (UK). SES are in the process of preparing Version II of SEMS for February 2011, which will ensure that SEMS is compliant with every major global sustainability framework applicable to the events industry.

populus provides a robust and proven back end for the SEMS Tool, and a solid platform for SES to base its global digital marketing strategy on.


Overview

Reach:                                    global
Launch Date:                        February 2009
Components:                       web pages, CRM, e-commerce
Custom development:        sophisticated analytical tool
Address:                                www.sustainableeventsolutions.com.au

Site features

  • product strategy and scoping
  • integration of custom application
  • cost effective web publishing solution
  • outbound email communications

the populus team has been our sherpa tenzing

- Jane Fullerton Smith, Director SES